Think About Community

“Encourage a social culture: Culture and change management is the foundation of true social business transformation. Create a social business agenda, an integrated plan to be more competitive and have a measurable ROE (return on everything) an organizations does socially.

– Sandy Carter, vice president, social business evangelism and sales at IBM

Careful Content

“We have a huge opportunity, a whole new world of people we weren’t able to speak to before. Figure out the best way to do that for your brand and what fits in with your DNA. I’ll go back to something Oscar has told me frequently: ‘We are not all things to all people, but we should always try to be more things to more people.’ I think that’s the way to do it.”

– Alexander Bolen, CEO at Oscar de la Renta

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