2012 Serco Prize for Illustration: Terms and Conditions
CONDITIONS FOR ENTRY
The competition is open to all Association of Illustrators (AOI) member or non-member illustrators and students of illustration. Agents or colleges may only submit entries on behalf of the illustrator with the express permission of the artist.
All artworks should be in portrait format. London Transport Museum (LTM) prefers that artworks conform to actual or pro rata standard sized: Double Royal – 635 x 1016mm (25 x 40 inches) or Double Crown – 505 x 760mm (20 x 30 inches). However, for this exhibition these sizes are not prescriptive.
Those selected to exhibit will be required to provide original framed artwork no larger than A1 – 841 x 594mm (33.1 x 23.4 inches), or high definition, high quality prints no bigger than A2 – 594 x 420mm (23.4 x 16.5 inches). Artwork is required to be framed with simple black wood profiles fitted with mirror plates for public display at the London Transport Museum, Covent Garden from Tuesday 13 November 2012 until Monday 10 December 2012. Entrants are asked to create an illustration that explores a hidden side to the city. Entries can depict little known or unusual aspects of the Capital’s history, culture, characters and communities – past or present.
Whilst the theme is Secret London, it is desirable to include within the submitted artwork a representation of a mode or modes of transport on Transport for London’s portfolio, some of which are also run by Serco. These modes include: DLR (Serco), Barclays Cycle Hire (Serco), Woolwich Ferry (Serco), Red Bus, London Underground, London Overground, Taxi (black), Tramlink, cycling, River and Walking. The use of appropriate logo/s in lieu of vehicular portrayal is acceptable.
Transport for London (TfL) has a strict policy of avoiding reference to any political, religious or sexual topic. In addition, TfL is never associated with weapons or favours one charity over others.
If artists wish to include within their illustration reference to active commercial brands, such reference must be made in a way entirely incidental to the core purpose of the illustration.
If people are included in the artworks, it is important to remember the ethnic and cultural diversity of London, and make provision accordingly.
Artists are required to submit their own caption (in no more than 50 words) to explain the rationale and inspiration for their artwork.
For more information please visit Association of Illustrators

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