Tyson has gathered some 4 million combined followers on Twitter and Facebook, and his Youtube  has amassed nearly 23 million views. He posts photos to Instagram, too, and is one of a growing number of athletes to embrace social games as the next frontier in personal brand-building and marketing.

Recently, the 45-year-old Tyson functioned as WWE WrestleMania‘s “social media ambassador,” helping make the event a massive success that generated more than 100 worldwide trending topics on Twitter over a five-hour period. He’s also using social media to promote his one-man retrospective show, Mike Tyson: Undisputed Truth- Live on Stage, which begins this weekend at the MGM Grand Casino & Hotel in Las Vegas.

Thinking back to your fighting career, how has social media changed the way athletes interact with fans and media since then?

With social media it’s a whole different world. If you’re an athlete it used to be just the press conference after the game or after the fight, and that was where you said your piece. Now it’s 24/7. For where I’m at now in my life now, social media is great. I have a lot of positive things to share.

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