Recently, there have been documented cases of QR code misuse and abuse around the globe. For instance, infected QR codes can download an app that embeds a hidden SMS texting charge in your monthly cellphone bill. QR codes can also be used to gain full access to a smartphone — Internet access, camera, GPS, read/write local storage and contact data. All of the data from a smartphone can be downloaded and stolen, putting the user at risk for identity theft — without the user noticing.

Mobile visual search is a safer and more secure technology that can provide more information and content than a QR code, without as many security risks. By focusing on real-world objects and images rather than code, MVS lessens the risk of a virus or Trojan attack.

Safety, security and versatility — there are many reasons that MVS will supplant QR codes. However, there is one important, largely overlooked reason to favor MVS over QR codes: For the first time, we will be able connect with our actual surroundings in a truly interactive way. We will be able to provide a virtual marketplace that is familiar and accessible. Humanizing this interaction and making it more visual are the foundations of MVS’s imminent success.

To read the full article visit: Mashable

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